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Thanks to CIDERCRAFT magazine for the mention in their latest issue! We're ecstatic to be in the company of so many great cidermakers here in Pennsylvania.
Fifth-generation apple grower, Geoff Deen's line of "ciders that swing for the fence" includes dry Fastball, sweet Curveball, semi-sweet Splitter and the new Sunday Hop. Find them at the Phillies' stadium and minor league parks in PA, and in his new tasting room and store in Bethlehem, along with small-batch sippers. hardballcider.com
By Ryan Kneller
Hardball Cider is swinging for the fences.
The Upper Mount Bethel Township-based craft hard cidery, whose beverages can be found at area restaurants, retail locations and sports stadiums, is expanding its regional footprint and drink lineup.
In March, the four-year-old cidery opened a stand at the Allentown Fairgrounds Farmers Market, giving fans a venue to sample and stock up on Fastball, Splitter and other popular selections.
Now, the business is growing again with plans to open a stand within a couple weeks at the Reading Terminal Market in Philadelphia and a tasting room and retail shop in late May at 553 Main St. in historic Bethlehem. The Bethlehem space previously housed Italian restaurant Molto Pazzo, which closed last year.
The ciders also can be purchased at beer distributors such as Frankie V’s in Hellertown and Tanczos Beverages in Hanover Township, Northampton County; restaurants such as The Clubhouse Grille and The Wooden Match in Bethlehem; Easton Farmers’ Market’s Local Libations Tent on select dates, May through October; eight local Weis grocery stores; and four ballparks: Citizens Bank Park in Philadelphia, Coca-Cola Park in Allentown, FirstEnergy Stadium in Reading and PNC Field in Moosic, Lackawanna County.The Upper Mount Bethel Township-based Hardball Cider, whose beverages can be found at area restaurants, retail locations and sports stadiums, is expanding its regional footprint and drink lineup. .
Hardball’s success is due in large part to its locally-sourced fruit, owner Geoffrey Deen says. The cidery uses apples from Deen’s parents’ Elvern Farms at 805 Orchard Road in Upper Mount Bethel Township, as well as other regional growers such as Bechdolts Orchards in Lower Saucon Township and Heller Orchards in Wapwallopen, Luzerne County.
“We’re pressing everything fresh on site,” Deen says. “So, we don’t use concentrates or artificial flavors. I think the connection to baseball and softball really helps, too. A lot of people gravitate toward our logo and then once they try the product they say, ‘Wow, this is really good.’ We’re not overly sweet, which is also a differentiator.”
Production takes place in a renovated barn at Elvern Farms, which also grows other crops such as pears, plums, sweet corn, tomatoes and peppers, Deen says.
The ciders are available at the farm’s storefront at 506 E. Main St. in Pen Argyl, and the cidery in Upper Mount Bethel should be open to the public starting in the summer, Deen says.
Some of the farm’s other fruits are used in seasonal Hardball offerings. Slider, for example, is made with peaches and expected to debut mid- to late-summer. Cranberry and cinnamon varieties are on deck for the fall and Deen also is experimenting with blueberry, tart cherry and raspberry selections. Others that will be added to the roster before the end of the year include Sunday Hop, a dry-hopped cider that has a lot of citrus notes; and two others that were aged in barrels: Shoeless Joe, aged for six months in red wine barrels, and Teddy Ballgame, aged in bourbon barrels. The latter two are part of a Barrel of the Bat Collection.
“Our most popular right now is Splitter, which is sweetened with just our fresh-pressed apple cider,” Deen says. “From there, we have Curveball, which is a lighter, crisper cider. It’s going to drink much like a sweet white wine – makes for a nice sangria in the summertime.”
In December, Deen appeared on CBS' "The Rachael Ray Show" as a finalist (to be announced later as a winner) in the Seal of Approval Contest, presented by OnDeck, a “leader in online lending for small business.” He was one of three winners that took home a $10,000 prize and one-on-one personal coaching session with Barbara Corcoran, a real estate mogul and investor on ABC's "Shark Tank."
Copyright © 2017, The Morning Call
By Ian Atkins on January 30, 2017 | Raising Money | Comments (2)
OnDeck Capital is a online provider of small business loans and lines of credit. In mid-October, OnDeck launched its second annual OnDeck Seal of Approval Contest. The winners of this contest received $10,000 and a one-on-one consultation from Barbara Corcoran (Founder of The Corcoran Group and Star of Shark Tank).
OnDeck invited Fit Small Business to participate in a Q & A with Barbara Corcoran and one of this year’s winners, Geoffrey Deen, founder of Hardball Cider.
In the video below, we discuss:
One of the coolest things to happen this year was the taping of the Rachael Ray show a couple of weeks ago. Our CEO, Geoffrey Deen, was honored to be selected among 3 finalists to appear on the show and give a live, 30 second pitch to Barbara Corcoran of ABC's Shark Tank! Can you believe it?! We are still in disbelief, but are very excited to see the show air tomorrow, December 6th at 10am on ABC if you're in the PA, NY, NJ area. Tune in to see us on the show and to find out who won the $10,000 prize and a meeting with Barbara Corcoran in NYC!
By Lexi Hughes
December 1, 2016
We are so excited to share the winners for the OnDeck Seal of Approval Contest. For the second year in a row, OnDeck worked with Barbara Corcoran to give three entrepreneurs a $10,000 prize, courtesy of OnDeck, and a one-on-one coaching session with Barbara, to take their businesses to the next level. We know how challenging both access to capital and marketing a business can be. That’s why we designed this contest with Barbara specifically for busy and passionate business owners.
OnDeck launched the contest in mid-October and asked small business owners “How would you use $10,000 and advice from Barbara Corcoran to grow your business?”
We received over 1,000 entries from amazing and dedicated small business owners across the country, but we could only pick three winners. With Barbara’s help, the finalists were chosen based on how compelling, unique and practical their response was. We were also looking for entrepreneurs who demonstrated a passion to grow their business.
The winners of the 2016 OnDeck Seal of Approval Contest are three innovative small businesses from diverse backgrounds: Congratulations to Andrew Buerger from B’more Organic, Rachelle and Paul Baron from Beau & Belle Littles, and Geoffrey Deen from Hardball Cider.
On Friday, March 25th, Cider Culture interviewed Geoffrey Deen, founder and CEO of Hardball Cider, live on WCHE 1520 AM. In the "Eat, Drink, and Dish" segment, Geoffrey and Mary Bigham from the "Town Dish"-ed (pun-tastic!) about how he got into the cider business and why he's passionate about Hardball's baseball theme. Mary also got him to take us behind-the-scenes of making a tasty craft hard cider. If you pay close attention, Geoff even drops some hints about an upcoming premium line of Hardball Ciders. They also chat about what stadiums will be carrying Hardball for the 2016 season!
Mary's verdict? Geoff is "super winning at life." We think so too.
If you missed the live broadcast, you can listen to the recording here!
(The audio is a bit quiet, so you may want to turn your speakers up or use headphones.)
HUGE news to share with everyone! It's been a busy winter for us as we prepare for warmer weather, baseball season and the opening of our tasting room. But what I wanted to announce is that we're going to be in THREE minor league baseball stadiums this season and couldn't be more excited about it!!! If you happen to be at a Lehigh Valley IronPigs, Reading Phillies, or Scranton/Wilkes-Barre Railriders game this year, grab a cold Hardball Cider while you're at the ballpark. And don't forget the kids! We have our regular sweet apple cider (the non-alcoholic kind) available as well at the ballpark. We hope you're as excited about this as we are and can't wait for the season to begin. See you at the stadium!
National Geographic partnered with the Delaware River community to launch a new website focused on growing geotourism and awareness of this beautiful area. The website includes places to go, things to do and provides recommendations on places to stay. To read more about the region and all that it has to offer, visit the new website here. Hardball Cider is proud to be included in this wonderful project and can't wait to spend time with visitors to the area when our tasting room opens this Spring.
Our friends at Rowan Asher Winery (RAW) have been busy the past few months working to establish the Northeast Cider Trail. We are thrilled that they asked us to be a part of it and now you have two cideries to visit only 15 minutes apart from one another. To tell you a little bit more about the cider trail, I borrowed the copy from the website...
We are craftsmen
Based out of the Pocono Mountains and nestled in the foothills of the Appalachian Trail, we are handcrafting small batches of a forgotten art, fermenting apples into Hard Ciders. Our goal as cider makers is to "invite those who push the creative boundaries of what is possible" and to learn from one another through partnership, education and passion. We desire to share in educating a new generation of enthusiasts in the art of fermented beverages and leading them on a trail of exploration...
We have united Virginia through Maine and have become the Northeast Cider Trail, come explore.
To learn more or to join the Northeast Cider Trail, follow the link below.
We look forward to seeing you at our tasting rooms this New Year!!!