He may be hard working, but Deen has always had a playful side (above, sled riding in 1989 with his mom and family pup, Kabuki.)
Elsie and Vernon Mack at their stand in the Delaware Water Gap, circa 1974.
Geoff had entrepreneurship written in his DNA. From his grandparent's farmers markets to his parent's bakery, cidery/farm tours, and local gift shops, business surrounded Deen his whole life. Not only did he acquire skills that would help him later, but Geoff also had an appreciation for quality and tradition, therefore working very hard to keep it that way.